No other place on Earth offers such splendid conditions for marking superior quality cod liver oil as the coast of Northern Norway.
Norway is the birthplace and home cod liver oil, and the people here know more about pure cod liver oil than anyone else on this planet.
However, things have changed. Although Norway is still a very remote and untouched land, our technological world has unfortunately harmed the quality of many cod liver oils. Cod liver oils now commonly undergo intensive refining and processing to produce refined, bleached, deodorized, and tasteless oils. Beneficial oil-soluble 'minor ingredients' which should remain in the oil are removed by intensive refining.
Some of the molecules present in the oil change from a natural and beneficial form to an unnatural and possibly toxic form when these processes are used. Fat-soluble vitamins are typically destroyed during this processing. The result is a 'derivative cod liver oil', which is NOT the same as the parent/real cod liver oil it was derived from. This is very similar in the way that the fuels used to power our motor vehicles are simply derivatives of naturally occurring unprocessed crude oil found beneath the Earth's surface. The crude oils and fuels derived from them are both very different!
Even more worrying is the fact that 95% of all Norwegian fish oils sold on the Norwegian market today actually come from Chile and Peru!
This also means that many of the foreign companies that think they are selling Norwegian oils are not! There are only four leading factories in Norway that produce cod liver oil. They produce cod liver oil for about two months during the winter season (approximately 400 tons) and store this oil in tanks. The livers used to create their oils are a mixture of farmed and fresh livers. Some of these livers are also sold frozen, in bulk, to cod liver oil manufacturers in Norway and fish oil producers abroad.
The cod liver oil a consumer purchases may be between 1-2 years old! The oil sitting in these containers has to be refined before being sold because it has already gone bad. After these cod liver oils are refined, they then add the vitamins lost through the refining process via synthetic vitamins.
Rosita feels very strongly about these deceitful practices. It is one of the main factors that prompted them to produce, for the first time, the pure raw Norwegian cod liver oil that their ancestors consumed.